What is Content Marketing?
Content marketing is a strategy used by all digital marketing agencies. It’s the creation of content – which can be anything from articles to YouTube videos – designed to boost brand awareness, establish expertise, and build relationships with your customer base. At our content marketing agency in Dubai, we also add in a little promotional patter on top, subtly reminding readers just where the content came from and why you’re top dogs in your niche. But it goes further than just content creation, as it also encompasses the distribution of this content. After all, what use is a top-notch video if nobody ever sees it? We identify your target market and then market to them with laser-precision, making sure your content is out there and being noticed. Oh, and don’t think we’ll push out cruddy content created by cut-price chancers – instead, we use real experts with a flair for their art, ensuring only the highest quality content ever represents your business.
Perfectly Planned Content Strategy
Some think that a content strategy is creating content, publishing said content, then walking away, never to think about it again. But not us here at USEO. The team at our content creation agency Dubai will work with you to create a precise content strategy, planning in detail what content needs creating, where it will be published, and how it will be promoted.
Creating a content strategy isn’t as easy as it might look. Our creative team will scour the internet, looking for content ideas, seeing where there are opportunities to improve on top-ranking pages, while our SEO bods will do the keyword research, making sure your content has the best chance of ranking highly. Only once we’ve got everything perfectly planned will we put pen to paper – or finger to keyboard – and start creating the end product. Then even after the content has been published, we’ll still be working, constantly checking and optimizing, so it’s useful in the long-term.
Identifying Your Audience’s Persona
Content won't please everyone — and that's okay. The key is identifying your true customer base and creating content tailored to them, not worrying about those who were never going to buy anyway. Building an accurate audience persona takes real research, not guesses — looking at data like gender, age, politics, income, and nationality to spot hidden opportunities. Beyond creation, distribution matters too. Great content is useless if no one sees it. We target your market precisely and ensure your content is seen, using only skilled experts to maintain top quality — no cheap shortcuts.
Video Content Production
Did you know that YouTube is the second most popular search engine in the world? So, forget about using YouTube for marketing at your peril. Product demos, how-to posts, straight-up adverts, influencer vlogs, viral videos – there’s a video type to suite every business, and we’re the people you can trust to not only create them, but also market them to the wide world out there.
One common misconception is that video production must be expensive. Sure, it’s more involved than writing a 500-word blog article, but you don’t have to break the bank. Hand our content creators – a group including a dedicated videographer – a smartphone and a half-baked idea, and they’ll come up with something that blows your socks off.
