This method is considered one of the most successful and secure modern marketing methods because it shortens several stages of pre-purchase by the customer, as all Google customers without exception are potential customers because they are looking for the product or service provided by the business owner and not the business owner who directs random ads to them. Thus, they are likely to buy a very large percentage,. What distinguishes it also is that the business owner will pay only when someone clicks on his ad, not for the ad impression rate, unlike the social media platforms that we pay for impressions, not clicks.